The concept presents a visual approach for a similarity search in a financial product scenario and is created for users with low domain expertise, who cannot express their information need with filters. The user starts the search with a given example of one financial product on the left-hand side and gets more information about its properties, such as risk, maturity and other special features for this single product. Then the user can decide for each attribute if this criterion is important and can select and deselect them, which influences the similarity algorithm.
This research has been supported by the European Union and the Free State Saxony through the European Regional Development Fund (ERDF). The concept was developed in the project VISEA that has been conducted in cooperation of the Chair of Media Design -Technische Universität in Dresden, Unister GmbH from Leipzig and queo GmbH from Dresden, Germany.